Shopping categories

The latest figures on the top online shopping categories rank fashion as the most popular category of all internet purchases. Of the total ecommerce expenditure worldwide in 2021, consumers forecast to spend $759.5 billion on fashion-related products.

That’s 27.9 percent of the expected ecommerce revenue worldwide in 2021, which stands at $2.7 trillion. Simply put, more than one in every four dollars spent by consumers online this year is spent on fashion.

That represents a significant portion of global ecommerce sales and a 15 percent year-over-year increase in online fashion purchases. However, it’s a relatively slow growth rate comparing to the 26.5 percent increase from 2019 to 2020 and the 20.3 percent increase from 2018 to 2019. Analysts say this is a result of the coronavirus pandemic, which has massively reduced consumer spending. 

The second-most popular online shopping category is toys, hobby, and DIY. More than $590 billion expected to spent on these products. Together with fashion-related products, expenditure in these two ecommerce categories forecast to exceed $1.35 trillion in 2021. 

Electronics and media is the third-most popular online shopping category in 2021 and sales expected at $542.4 billion. Even perishables are proving a popular product to sell online. $468.5 billion forecast to spent on food and personal care this year.

Finally, With expected revenues of $362.9 billion, the furniture and appliance category ranks fifth on the list of top shopping categories online. 

Top Online Shopping Categories in the US in 2021