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The Mothercare group operates through three distinct channels to market;
UK stores, Direct (being the in-home and in-store internet-based businesses and catalogue mail order),
and International, under which the group franchises (or participates in joint venture) operations delivering the
Mothercare brand retail operations in overseas markets.
So, The Mothercare brand is synonymous with children and parenting. it carries with it a reputation for specialism,
quality, safety and innovation in providing products and services for mothers, mothers-to-be, babies and young children.
This brand is passionate about its commitment to offering customers a multi-channel shopping environment
through retail stores, catalogues and the internet, so that parents can meet the needs and aspirations for their children, worldwide.
The group sources the products it sells globally so as to anticipate and meet the needs of its customers.
We do this by having people in our key operating countries.
Whilst the principal office of the group is in the United Kingdom, it has invested significant resources in its
sourcing and supply chain operations in Shanghai, Hong Kong, Bangalore, Singapore and the United Arab Emirates
so that we can better understand and serve our customers’ needs.
Our buying and sourcing teams develop innovative products with our manufacturers; our supply chain
partners help us deliver them through our warehouses to stores around the world where finally our retail and
customer teams deliver specialist service to our customers.
Finally, This specialist knowledge and service differentiates us from the competition thereby enhancing the Mothercare brand.