6th Street

Shop online for the latest fashion for women, men and children. 6TH STREET.COM offers a large selection of shoes, bags and accessories from the world’s most coveted fashion brands including Aldo, New Balance, Nine West, Dune London, Skechers, Call It Spring and many more!

6THSTREET.COM provides customers the experience of shopping from the comfort of their own home with ease and convenience.

Returns and delivery across the UAE are free on all orders (no minimum spend).

6thStreet is a powerhouse retailer in the Middle East, featuring products from more than 200 brands including Tommy, Calvin Klein, Adidas, Nike, and more.

Part of 6thStreet’s success is owed to their strong omnichannel presence. Between their established ecommerce site and over 1400 stores across the UAE, Saudi Arabia, Kuwait, Oman, Bahrain, and Qatar, 6thStreet ensures their customers are able to get the products they want and need.

Providing relevance to their customers is important to 6thStreet.

That’s why they feature a recommendation tool on their website and analyze data to ensure customers are shown relevant products on their home page, cart page, as well as product listing and detail pages on both web and app.

6thStreet’s focus on relevance also extends to their digital advertising strategies.

Given that 85% of 6thStreet’s business is generated from their app, they wanted to increase sales and reach new users across both app and their website — particularly during the critical retail event of Black Friday.

To achieve their goals, 6thStreet partnered with Criteo for personalized, dynamic advertising.

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