Citruss

CITRUSS World of Shopping was founded in 2005 and is the Arab world’s first dedicated home

shopping TV channel and the premier full-media retail destination in the Middle East and North

Africa (MENA). As the true home of omni-channel retailing, CITRUSS World of Shopping offers a

wide range of quality products including home, kitchen, beauty, fashion and jewelry. It serves more

than one million customers and reaches more than 300 million consumers across the MENA region.

With a strong focus on technology and a commitment to offer seamless shopping across the region,

CITRUSS World of Shopping has created multi-platform channels covering TV, website, App and

social media. Moreover, CITRUSS World of Shopping is broadcast 24/7 via satellite

(NileSat/ArabSat) and other cable networks (du/OSN/Gobx) and offers a safe and secure online

shopping service, delivering to Saudi Arabia, UAE, Oman, Bahrain, Kuwait and many other countries

in the MENA region.

Shark Shopping, one of China’s largest full-media retail platforms, has become the major investor

in CITRUSS World of Shopping since 2017. With the investment and technology brought by Shark

Shopping, CITRUSS is more capable of giving prominence to an extensive range of high-quality

products and services. CITRUSS is innovating and delighting its customers in the MENA

region by utilizing diverse global resources.

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