Yves Saint Laurent Beauté gives body and soul to a style. Completely liberated, it asserts itself as a collection of icons,
with each creation driven by boldness, youth and the avant-garde. In the wake of Saint Laurent, who showcased
the spirit of the times for nearly 40 years, YSL Beauté continues its unbridled love affair with women to create,
shape and develop modernity. No compromise. Your own rules. Now.
YSL BEAUTY has in its genes notions of youth, scandal and freedom. Audacious and modern, the YSL woman
creates her own codes and never compromises. She leans on her subversive state of mind.
She wants to live to the fullest, she dares to experiment a life on the edge, unapologetically.
The French Algerian creative genius dressed the world with his infinite imagination and the charms of the
East and Africa, cultures and concepts which inspired his fashion collections that transcended mindsets and
Saint Laurent was way ahead of the curve and this was clear in the anti-establishment cosmetics he advocated,
from powerful colour-enriched beauty palettes, to unforgettable fragrances that have become luxury emblems
in their own right.
He also sought to impart a sense of completeness to the world of women through skincare products and
rituals that upheld the uncompromising lesson that “elegance is charm in the face. A mystery. A way of moving.”
In other words, the woman as a living, breathing canvas, preceding everything else.